Mobile consumer apps : big data brother is watching you
Christoph Buck, Chris Horbel, Tim Kessler, Claas Christian Germelmann
| Year of publication: |
2014
|
|---|---|
| Authors: | Buck, Christoph ; Horbel, Chris ; Kessler, Tim ; Germelmann, Claas Christian |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 31.2014, 1, p. 26-34
|
| Subject: | Big Data | Big data | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010250066