Mobile devices usage in retail settings : gender and generation preferences
Sílvia Cavalinhos, Maria de Fátima Salgueiro and Susana Henriques Marques
| Year of publication: |
2023
|
|---|---|
| Authors: | Cavalinhos, Sílvia ; Salgueiro, Maria de Fátima ; Marques, Susana Henriques |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 13, p. 64-80
|
| Subject: | Gen X | Gen Y | Gen Z | Gender | In-store | Smartphones | Geschlecht | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Einzelhandel | Retail trade | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-06-2022-0196 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014484187