Mobile hotel reservations and customer behavior : channel familiarity and channel type
Jinkyung Jenny Kim, Bee-Lia Chua, Heesup Han
| Year of publication: |
2021
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|---|---|
| Authors: | Kim, Jinkyung Jenny ; Chua, Bee-Lia ; Han, Heesup |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 27.2021, 1, p. 82-102
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| Subject: | attitude | channel familiarity | channel type | hedonic value | Mobile hotel reservations | satisfaction | utilitarian value | Hotellerie | Hotel industry | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Kundenwert | Customer value | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1356766720952122 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012426217