Mobile location-based services' value-in-use in inner cities : do a customer's shopping patterns, prior user experience, and sales promotions matter?
Stephanie Schwipper, Severine Peche, Gertrud Schmitz
| Year of publication: |
2020
|
|---|---|
| Authors: | Schwipper, Stephanie ; Peche, Severine ; Schmitz, Gertrud |
| Published in: |
Schmalenbach business review : sbr. - Basel : Springer International Publishing, ISSN 2194-072X, ZDB-ID 2142313-1. - Vol. 72.2020, 4, p. 511-564
|
| Subject: | Value-in-Use | Fuzzy-Set Qualitative Comparative Analysis | Sales Promotions | Shopping Patterns in Inner Cities | Mobile Location-Based Services | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Innenstadt | Central city | Mobile Anwendung | Mobile application | Einzelhandel | Retail trade |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s41464-020-00103-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012429752