Mobile market research applications as a new voice of customer method : implications for innovation and design management
William Green, Robert Cluley, and Marta Gasparin
| Year of publication: |
2020
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|---|---|
| Authors: | Green, William ; Cluley, Robert ; Gasparin, Marta |
| Published in: |
Research-technology management : RTM. - Abingdon : Routledge, ISSN 1930-0166, ZDB-ID 2082426-9. - Vol. 63.2020, 1, p. 49-55
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| Subject: | Design research | Digital tools | Voice of the Customer | Marktforschung | Market research | Produktentwicklung | New product development | Innovation | Produktgestaltung | Product design | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08956308.2020.1686297 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012180851