Mobile marketing adoption intention by startup companies in India : a technological-organisational-environmental framework-based approach
Sarika Sharma, D.P. Goyal
| Year of publication: |
2019
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|---|---|
| Authors: | Sharma, Sarika ; Goyal, D. P. |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 18.2019, 4, p. 458-474
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| Subject: | mobile marketing | startup companies | TOE framework | adoption intention | India | Indien | Unternehmensgründung | Business start-up | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJICBM.2019.100311 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012110540