Mobile marketing and consumer perceptions of brand equity
Phumisak Smutkupt, Donyaprueth Krairit and Do Ba Khang
| Year of publication: |
2012
|
|---|---|
| Authors: | Smutkupt, Phumisak ; Krairit, Donyaprueth ; Khang, Do Ba |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 24.2012, 4, p. 539-560
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Mobile Marketing | Mobile marketing | Mobilkommunikation | Mobile communications | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009659870