Mobile marketing : fundamentals and strategy
Kaan Varnali; Aysegul Toker; Cengiz Yilmaz
| Year of publication: |
c2011
|
|---|---|
| Authors: | Varnali, Kaan ; Toker, Aysegul ; Yılmaz, Çengiz |
| Other Persons: | Yılmaz, Çengiz (contributor) |
| Publisher: |
New York, N.Y. [u.a.] : McGraw-Hill |
| Subject: | Marketing | Mobile Marketing | Mobile marketing | Mobiles Endgerät | Online-Marketing |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XII, 163 S. graph. Darst. 22 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Formerly CIP Uk. - Includes bibliographical references and index |
| ISBN: | 978-0-07-174302-0 ; 0-07-174302-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008859268