Mobile marketing interface layout attributes that affect user aesthetic preference : an eye-tracking study
Liang Xiao and Shu Wang
| Year of publication: |
2023
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|---|---|
| Authors: | Xiao, Liang ; Wang, Shu |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 2, p. 472-492
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| Subject: | Aesthetic preference | Cognition | Decision making | Eye-tracking | Interface layout | Mobile marketing | Visual attention | Konsumentenverhalten | Consumer behaviour | Ästhetik | Aesthetics | Kognition | Mobile Marketing | Mobilkommunikation | Mobile communications | Wahrnehmung | Perception | Visuelle Wahrnehmung | Visual perception | Entscheidung | Decision | Experiment | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-07-2021-0477 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013553068