Mobile marketing interface layout attributes that affect user aesthetic preference : an eye-tracking study
Year of publication: |
2023
|
---|---|
Authors: | Xiao, Liang ; Wang, Shu |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 2, p. 472-492
|
Subject: | Aesthetic preference | Cognition | Decision making | Eye-tracking | Interface layout | Mobile marketing | Visual attention | Konsumentenverhalten | Consumer behaviour | Ästhetik | Aesthetics | Kognition | Mobile Marketing | Mobilkommunikation | Mobile communications | Wahrnehmung | Perception | Visuelle Wahrnehmung | Visual perception | Entscheidung | Decision | Experiment | Werbewirkung | Advertising effects |
-
Badenes-Rocha, Alberto, (2022)
-
Šola, Hedda Martina, (2022)
-
Paula, André Luiz Damião de, (2023)
- More ...
-
Xiao, Liang, (2024)
-
Xiao, Liang, (2024)
-
The influence of eWOM information structures on consumers' purchase intentions
Xiao, Liang, (2024)
- More ...