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Commercialisation of context-sensitive mobile attention in mobile media markets : market engineering recommendations for mobile marketing providers
Albers, Andreas, (2010)
Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business
Hopkins, Jeanne, (2012)
Fundamentals of mobile marketing : theories and practices
Okazaki, Shintaro, (2012)
Marketing spending for new product introduction : entrant strategy and incumbent response
Shankar, Venkatesh, (1998)
Shopper Marketing
Shankar, Venkatesh, (2011)
Managing the twin faces of AI : a commentary on "Is AI changing the world for better or worse?"
Shankar, Venkatesh, (2024)