Mobile phone banking: a comparative analysis of e-service quality and customer loyalty of banking applications and Unstructured Supplementary Service Data services
Year of publication: |
2020
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Authors: | Chigori, Darlington ; Viljoen, Kim ; Ford, Mari ; Cilliers, Liezel |
Published in: |
Journal of economic and financial sciences : JEF. - Johannesburg : Univ., ISSN 2312-2803, ZDB-ID 2824729-2. - Vol. 13.2020, 1, p. 1-11
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Subject: | mobile banking service quality | mobile banking applications | mobile banking USSD services | Dienstleistungsqualität | Service quality | Electronic Banking | Electronic banking | Mobiltelefon | Mobile phone | Mobilkommunikation | Mobile communications | Kundenzufriedenheit | Customer satisfaction | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour | Bank | Bankgeschäft | Banking services | Beziehungsmarketing | Relationship marketing |
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