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Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising
Rowles, Daniel, (2017)
Fundamentals of mobile marketing : theories and practices
Okazaki, Shintaro, (2012)
Commercialisation of context-sensitive mobile attention in mobile media markets : market engineering recommendations for mobile marketing providers
Albers, Andreas, (2010)
Mobilized marketing and the consumer : technological developments and challenges
Telli Yamamoto, Gonca, (2010)
Mobile marketing practices
Telli Yamamoto, Gonca, (2012)