MOBILE R&D PROTOTYPES — WHAT IS HAMPERING MARKET IMPLEMENTATION?

In this paper, we examine why mobile R&D prototypes are not being implemented. To do so, we formulated propositions, moving from a macro-economic view on innovation, via innovation strategies to explanations that focus on artifact design and the underlying business models. We concluded that in the design process the focus is on technology and user acceptance, at the expense of the relationship with potential providers of the mobile service. In our view, although design approaches should focus on the artifact and the underlying business models, managing the relationship with potential service providers has to be included from the outset.