Mobile shopping decision comfort using augmented reality : the effects of perceived augmentation and haptic imagery
Alex Ivanov, Milena Head and Cosima Biela
| Year of publication: |
2023
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|---|---|
| Authors: | Ivanov, Alex ; Head, Milena ; Biela, Cosima |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 8, p. 1917-1934
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| Subject: | Augmented reality | Consumer decision-making | Fashion marketing | Mobile shopping | Theory of interactive media effects | Virtual try-on | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Online-Handel | Online retailing | Mode | Fashion | Innovationsakzeptanz | Innovation adoption | Interaktive Medien | Interactive media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-06-2022-0518 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430188