Mobile transactions : a powerfuI channel to drive financial inclusion : evidence from Kenya: M-Pesa model
Mario Testa and Marco Pellicano
| Year of publication: |
2018
|
|---|---|
| Authors: | Testa, Mario ; Pellicano, Marco |
| Published in: |
Marketing management in Africa. - New York, NY : Routledge, Taylor & Francis Group, ISBN 978-1-138-71438-0. - 2018, p. 132-145
|
| Subject: | Finanzielle Inklusion | Financial inclusion | Finanzdienstleistung | Financial services | Vertriebsweg | Distribution channel | Mobile Business | Mobile business | Elektronisches Zahlungsmittel | Electronic payment | Kenia | Kenya |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011843565