Mobile TV-Launch in Germany - Challenges and Implications
| Year of publication: |
2005-11-01
|
|---|---|
| Authors: | Trefzger, Jochen |
| Publisher: |
Institut für Rundfunkökonomie <Köln> |
| Subject: | Zielgruppe | Technische Innovation | technical innovation | Fernsehen |
- 1. Introduction
- 2. The Concept of Mobile TV - Two Basic Approaches
- 2.1. 'TV on the Mobile'
- 2.2. 'TV for the Mobile'
- 3. End-User Expectations and Demands for Mobile TV
- 3.1. Necessary Features and Functions for Mobile TV to be Accepted by Consumers
- 3.2. Consumers' Interest in Mobile TV Services
- 4. Technological and Regulatory Prerequisites for Mobile Tv
- 4.1. The Different Bearer Technologies and Their Particular Advantages
- 4.2. Development Status and Spread of the Various Technologies
- 4.3. Content Coding (Videos Codecs), Data Rates and Quality of Video
- 4.4. Handsets
- 4.5. Licenses - Broadcasting Allowances
- 5. The Mobile TV Value Chain
- 5.1. The Different Mobile TV Value Chain Activities
- 5.2. Revenue Split between the Different Value Chain Members
- 6. Service and Pricing Models
- 6.1. Services
- 6.2. Pricing Models
- 7. Economic Implications of Mobile TV for the Value Chain Members with Focus on Mobile Operators and TV Broadcasters
- 7.1. Pesent and Future Market Potential for Mobile TV
- 7.2. Opportunities for Network Operators
- 7.3. Opportunities for TV Broadcasters
- 7.4. The Problem of High Data Traffic and the Resulting Low Revenue per Mbyte
- 7.5. Does a First-Mover Advantage for Mobile Network Operators or TV Broadcasters Exist?
- 7.6. Mobile TV - a Disruptive Technology?
- 8. Conclusion and Outlook
- Reference List
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