Mobile wallet app engagement and word of mouth recommendation : an exploration of antecedents
Rishabh Shekhar, Uma Pricilda Jaidev
| Year of publication: |
2023
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|---|---|
| Authors: | Shekhar, Rishabh ; Jaidev, Uma Pricilda |
| Published in: |
International journal of enterprise network management : IJENM. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1748-1260, ZDB-ID 2251613-X. - Vol. 14.2023, 1/2, p. 161-192
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| Subject: | mobile wallet app engagement | MWAE | diffusion of innovation theory | word of mouth recommendation | WOM | structural equation modelling | cluster analysis | Virales Marketing | Viral marketing | Mobile Anwendung | Mobile application | Clusteranalyse | Cluster analysis | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Personalisierung | Personalization | Strukturgleichungsmodell | Structural equation model | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJENM.2023.130770 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014281225