Mobilising consumer competence to create technology transition paths: the example of the Nordea Internet Bank
Staffan Hultén, Anna Nyberg and Karl-Olof Hammarkvist
| Year of publication: |
2005
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|---|---|
| Authors: | Hultén, Staffan ; Nyberg, Anna ; Hammarkvist, Karl-Olof |
| Published in: |
A focused issue on the marketing process in organizational competence. - Amsterdam [u.a.] : Elsevier/JAI, ISBN 0-7623-1209-2. - 2005, p. 121-144
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| Subject: | Konsumentenverhalten | Consumer behaviour | Electronic Banking | Electronic banking | Internet | Technischer Fortschritt | Technological change | Innovationsdiffusion | Innovation diffusion |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003252132