Mobilized marketing and the consumer : technological developments and challenges
Gonca Telli Yamamoto
| Year of publication: |
c 2010
|
|---|---|
| Authors: | Telli Yamamoto, Gonca |
| Publisher: |
Hershey, PA : Business Science Reference |
| Subject: | Mobile Marketing | Mobile marketing | Mobile Telekommunikation | Marketing |
| Description of contents: |
"This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher
Table of Contents [gbv.de]
; Table of Contents [bvbr.bib-bvb.de]
|
| Extent: | xvi, 276 p ill 29 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-60566-916-8 ; 978-1-60566-917-5 ; 978-1-60566-917-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011383804