Mode of store-brand introduction and contracting sequence under manufacturer encroachment
Zhaofang Mao, Yuqing Han, Zhengbo Liang
| Year of publication: |
2022
|
|---|---|
| Authors: | Mao, Zhaofang ; Han, Yuqing ; Liang, Zhengbo |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 253.2022, p. 1-26
|
| Subject: | Manufacturer encroachment | Noncooperative game | Store brand | Supply chain management | Lieferkette | Supply chain | Industrie | Manufacturing industries | Spieltheorie | Game theory | Handelsmarke | Markenartikel | Brand | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2022.108604 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013448503