Do You Model Ad Awareness or Advertising Awareness? - If you think you are modeling ad awareness from tracking data, are you? It is more likely that you are modeling advertising awareness. What effect does this have on correct interpretation of ad campaign performance and what is "good awareness" for a campaign?
| Year of publication: |
2000
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|---|---|
| Authors: | Sutherland, Max ; Friedman, Larry |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 40.2000, 5, p. 32-36
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