Model-based co-clustering in customer targeting utilizing large-scale online product rating networks
Qian Chen, Amal Agarwal, Duncan K. H. Fong, Wayne S. DeSarbo, and Lingzhou Xue
| Year of publication: |
2025
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|---|---|
| Authors: | Chen, Qian ; Agarwal, Amal ; Fong, Duncan K. H. ; DeSarbo, Wayne ; Xue, Lingzhou |
| Published in: |
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association. - Abingdon : Taylor & Francis, ISSN 1537-2707, ZDB-ID 2043744-4. - Vol. 43.2025, 3, p. 495-507
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| Subject: | Bipartite network | Co-clustering | Customer targeting | Online ratings | Variational EM | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Online-Marketing | Internet marketing | Bewertung | Evaluation | Electronic Commerce | E-commerce | Unternehmensnetzwerk | Business network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07350015.2024.2395423 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015534257