Model-based purchase predictions for large assortments
Year of publication: |
May-June 2016
|
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Authors: | Jacobs, Bruno J. D. ; Donkers, Bas ; Fok, Dennis |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 35.2016, 3, p. 389-404
|
Subject: | model-based predictions | large scale purchase prediction | scalability | purchase history data | latent Dirichlet allocation | mixture of Dirichlet-Multinomials | Prognoseverfahren | Forecasting model | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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