A model for advertising aestheticization : how an ad is aesthetically created and has an impact on audience- product, pdvertising pood and target audience triangle
Recep Yilmaz, Nurdan Oncel Taskiran, PhD
| Year of publication: |
2013
|
|---|---|
| Authors: | Yilmaz, Recep ; Taskiran, Nurdan Oncel |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 2.2013, 1, p. 40-46
|
| Subject: | Product | Advertising Aesthetics | Target Audience | Advertising Mood | Advertising Text | Aestheticition | Reconstruction | Werbung | Advertising | Werbewirkung | Advertising effects | Ästhetik | Aesthetics | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011293169