Model for measuring customer loyalty towards a service provider
Ilona Skačkauskienė, Neringa Vilkaitė-Vaitonė, Sergej Vojtovic
| Year of publication: |
December 2015
|
|---|---|
| Authors: | Skačkauskienė, Ilona ; Vilkaitė-Vaitonė, Neringa ; Vojtovic, Sergej |
| Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 16.2015, 6, p. 1185-1200
|
| Subject: | customer loyalty | measurement of customer loyalty | service loyalty | service business | purchase value | purchase frequency | Beziehungsmarketing | Relationship marketing | Messung | Measurement | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Kundenwert | Customer value | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3846/16111699.2015.1112829 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011421758