A model of market positioning based on value creation and service quality in the lodging industry : an empirical application of online customer reviews
Year of publication: |
Dezember 2015
|
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Authors: | Rodríguez-Díaz, Manuel ; Espino Rodríguez, Tomás F. ; Rodríguez Díaz, Rosa |
Published in: |
Tourism economics : the business and finance of tourism and recreation. - London : Sage, ISSN 1354-8166, ZDB-ID 1417753-5. - Vol. 21.2015, 6, p. 1273-1294
|
Subject: | customer value | tourism value creation | market positioning | quality-price relationship | added value | online customer reviews | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Hotellerie | Hotel industry | Gastgewerbe | Hospitality industry | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour |
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