Model's age and target's age : effects on emotions towards and beliefs about an ad
Corinne Chevalier and Marie-Christine Lichtlé
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Chevalier, Corinne ; Lichtlé, Marie-Christine |
| Published in: |
Bridging the gap between advertising academia and practice. - Wiesbaden : Springer Gabler, ISBN 3-658-15219-2. - 2017, p. 133-150
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| Subject: | Werbeträger | Advertising media | Altersgruppe | Age group | Künstler | Artists | Zielgruppe | Target group | Werbewirkung | Advertising effects | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011540335