A model of the moderating effects of prior knowledge, level of education and income level on the use of extrinsic quality cues on consumers' quality assessments

The present study follows Steenkamp’s relativistic concept on the effects of personal variables on the relationship between extrinsic cues and perceived quality. It aims to discuss the moderating effects of prior knowledge, level of education, and income level on the use of price, brand name, warranty, country of origin, and advertising on consumers’ quality assessments. A theoretical framework is proposed and several hypotheses are formulated.

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Year of publication:	2005-03
Authors:	Zegarra, Alejando Zegarra Saldaña ; Negru, Corina
Institutions:	Centro de Investigaciones Económicas y Empresariales, Universidad Privada Boliviana
Subject:	Perceived Quality \| extrinsic quality cues \| intrinsic quality cues

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Series:	Investigación & Desarrollo.
Type of publication:	Book / Working Paper
Notes:	Published in Investigación & Desarrollo, March 2005, pages 121-128 Number 0305 8 pages
Classification:	M10 - Business Administration. General
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010751753