Modelarea comportamentului consumatorilor: elemente operationale
Year of publication: |
2008
|
---|---|
Authors: | Mihail, Nora ; Cetina, Iuliana |
Published in: |
Revista de Marketing Online (Journal of Online Marketing). - Academy of Economic Studies, School of Marketing. - Vol. 2.2008, 1, p. 33-38
|
Publisher: |
Academy of Economic Studies, School of Marketing |
Subject: | modele de consum intertemporal | restrictie de buget | conditie de transversalitate | mecanism de reglare | efect sinergic |
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