Modeling brand choice using boosted and stacked neural networks
Rob Potharst; Michiel van Rijthoven; Michiel C. van Wezel
| Year of publication: |
2006
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|---|---|
| Authors: | Potharst, Rob ; Rijthoven, Michiel van ; Wezel, Michiel van |
| Published in: |
Business applications and computational intelligence. - Hershey, Pa. [u.a.] : Idea Group Publ., ISBN 1-59140-703-6. - 2006, p. 71-90
|
| Subject: | Neuronale Netze | Neural networks | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003430829