Modeling brand choice using boosted and stacked neural networks
Year of publication: |
2006
|
---|---|
Authors: | Potharst, Rob ; Rijthoven, Michiel van ; Wezel, Michiel van |
Published in: |
Business applications and computational intelligence. - Hershey, Pa. [u.a.] : Idea Group Publ., ISBN 1-59140-703-6. - 2006, p. 71-90
|
Subject: | Neuronale Netze | Neural networks | Markenführung | Brand management |
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