Modeling coexisting business scenarios with time-series panel data : a dynamics-based segmentation approach
Catarina Sismeiro; Natalie Mizik; Randolph E. Bucklin
| Year of publication: |
2012
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|---|---|
| Authors: | Sismeiro, Catarina ; Mizik, Natalie ; Bucklin, Randolph E. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 29.2012, 2, p. 134-147
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| Subject: | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Lebenszyklus | Life cycle | Ökonometrisches Modell | Econometric model | Zeitreihenanalyse | Time series analysis | Ärzte | Physicians | Arzneimittel | Pharmaceuticals |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009569979