Modeling Consumer Learning from Online Product Reviews
| Year of publication: |
2013
|
|---|---|
| Authors: | Zhao, Yi ; Yang, Sha ; Narayan, Vishal ; Zhao, Ying |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 32.2013, 1, p. 153-169
|