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Modeling consumer's perception of orange juice

A multiple indicator and multiple cause model with dichotomous indicators was used to study consumer's perception toward orange juice. Results indicate that recalls of orange juice advertising messages by the respondent had a positive impact on his/her perception toward orange juice. Results also suggest that selected socioeconomic variables were important determinants of consumer perception.
Year of publication:
1992
Authors: Gao, Xiaoming ; Lee, Jonq-Ying
Institutions: Florida Department of Citrus
Subject: orange juice | advertising recall | multiple indicator and multiple cause model | Demand and Price Analysis
Extent:
application/pdf
Series:
Type of publication: Book / Working Paper
Notes:
The text is part of a series Research Papers 2005 and Before Number 52724
Source:
Persistent link: https://www.econbiz.de/10005026734
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