Modeling contribution behavior in fundraising: Segmentation analysis for a public broadcasting station
| Year of publication: |
2013
|
|---|---|
| Authors: | Durango-Cohen, Elizabeth J. |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 227.2013, 3 (16.6.), p. 538-551
|