Modeling customer satisfaction's impact on loyalty : insights for customer-centric resource allocation
Yinxing Li, Aijing Xing, Nobuhiko Terui
| Year of publication: |
2023
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|---|---|
| Authors: | Li, Yinxing ; Xing, Aijing ; Terui, Nobuhiko |
| Published in: |
Service science. - Hanover, Md. : INFORMS, ISSN 2164-3970, ZDB-ID 2658448-7. - Vol. 15.2023, 2, p. 107-128
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| Subject: | customer loyalty | customer satisfaction index model | finite-mixture modeling | loyalty program | structural equation model | zone of tolerance | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Dienstleistungsqualität | Service quality | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/serv.2022.0313 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014293788