Modeling environmental antecedents of online word-of-mouth on team social media : a perspective of information value
Jerred Junqi Wang, N. David Pifer, Glaucio Scremin, and James J. Zhang
| Year of publication: |
2020
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|---|---|
| Authors: | Wang, Jerred Junqi ; Pifer, N. David ; Scremin, Glaucio ; Zhang, James J. |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 29.2020, 2, p. 79-93
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| Subject: | online word-of-mouth | environmental antecedents | information value | Social Web | Social web | Virales Marketing | Viral marketing | Informationswert | Information value | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32731/SMQ.292.062020.01 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012815488