Modeling Fuzzy Data in Qualitative Marketing Research
| Year of publication: |
2000
|
|---|---|
| Authors: | Varki, Sajeev ; Cooil, Bruce ; Rust, Roland T. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 37.2000, 4, p. 480-489
|