Modeling hedonic motive-based segments of wine festival visitors using decision tree approach
Valsaraj Payini, Kartikeya Bolar, Jyothi Mallya and Vasanth Kamath
| Year of publication: |
2022
|
|---|---|
| Authors: | Payini, Valsaraj ; Bolar, Kartikeya ; Mallya, Jyothi ; Kamath, Vasanth |
| Subject: | Cluster analysis | Consumer behaviour | Factor analysis | Hedonic motivation | India | Loyalty | Market segmentation | Perceived value | Satisfaction | Segmentation | Survey research | Tourism development | Wine festival | Wines | Konsumentenverhalten | Marktsegmentierung | Wein | Wine | Clusteranalyse | Weinbau | Wine industry | Indien | Urlaubsverhalten | Holiday behaviour | Hedonischer Preisindex | Hedonic price index | Großveranstaltung | Big event | Kundenzufriedenheit | Customer satisfaction | Tourismusmarketing | Tourism marketing | Zielgruppe | Target group | Tourismus | Tourism | Faktorenanalyse |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJWBR-01-2021-0001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012886214