Modeling MGC strategies under extreme negative UGC
Jiayin Qi; Qixing Qu; Yong Tan; Jifeng Mu
| Year of publication: |
2014
|
|---|---|
| Authors: | Qi, Jiayin ; Qu, Qixing ; Tan, Yong ; Mu, Jifeng |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 15.2014, 3, p. 150-161
|
| Subject: | User generated content | Marketer generated content | Runaway mode | Effective mode | Social media | Social Web | Social web | Virales Marketing | Viral marketing | Content Management | Content management | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010424806