—Modeling Opportunities in Service Recovery and Customer-Managed Interactions
| Year of publication: |
2006
|
|---|---|
| Authors: | Parasuraman, A. |
| Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 25.2006, 6, p. 590-593
|
| Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
| Subject: | service-recovery strategies | customer-managed interactions | self-service technologies |
| Extent: | application/pdf |
|---|---|
| Type of publication: | Article |
| Other identifiers: | 10.1287/mksc.1050.0173 [DOI] |
| Source: |
Persistent link: https://www.econbiz.de/10008789675