Modeling Preferences for Common Attributes in Multicategory Brand Choice
| Year of publication: |
2005
|
|---|---|
| Authors: | Singh, Vishal P. ; Hansen, Karsten T. ; Gupta, Sachin |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 42.2005, 2, p. 195-209
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