Modeling Spousal Family Purchase Decision Behavior: A Dynamic Simultaneous Equations Approach
Year of publication: |
1999-10-22
|
---|---|
Authors: | Su, Chenting |
Other Persons: | David Brinberg (contributor) ; James E. Littlefield (contributor) ; M. Jesoph Sirgy (contributor) ; Edward F. Fern (contributor) ; Keying Ye (contributor) |
Publisher: |
VT |
Subject: | Marketing |
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