Modeling strategic performance management of automobile manufacturing enterprises : An Indian context

Purpose – This paper aims to present strategic performance management modeling of the Indian automobile manufacturing enterprises. This will help to understand the hierarchical structure and linkages of different strategic factors related to enterprise performance in a better way. Automobile manufacturing industry is one of the top industries in India. It is of paramount importance to identify the strategic factors and their linkages to understand the strategic performance management issues better. Design/methodology/approach – Flexible strategy game-card, an evolving performance management framework, has been taken as the basis for the development of a strategic performance management model. Thematic content analysis is used to analyze semi-structured interviews and for identifying strategic factors related to performance. Total interpretive structural modeling (TISM) is used to develop the hierarchical structure of these performance strategic factors. Case-lets and statistical analysis are used to further validate these models. Findings – The study proposes a strategic performance management model for Indian automobile enterprises that can be considered as a conceptual framework which helps to identify the leading and lagging factors of performance. This can be considered as an exploratory study for conceptualization and can be further validated through empirical testing. Research limitations/implications – The research methodology adopted here gives a guideline to researchers for conducting an exploratory study where they can identify the factors/variables of interest through semi-structured interviews and thematic content analysis. The TISM helps to develop the poorly articulated mental model in a well-structured hierarchical form, which would help to get more insights in relation to performance. Originality/value – The study fills the gaps by addressing the issue of performance in the Indian context by identifying strategic performance factors for automobile enterprises. There is an attempt to demonstrate the application of an evolving performance management framework, i.e. flexible strategy game-card. The methodological rigor and application of mixed methods adds value to the knowledge base by providing a mechanism to conduct an exploratory study for the area of interest.