Modeling the constructs contributing to the effectiveness of marketing lecturers
Arthur D. P. Sweeney; Mark D. Morrison; Denise Jarratt; Troy Heffernan
| Year of publication: |
2009
|
|---|---|
| Authors: | Sweeney, Arthur D. P. ; Morrison, Mark D. ; Jarratt, Denise ; Heffernan, Troy |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 31.2009, 3, p. 190-202
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| Subject: | Betriebswirtschaftsstudium | Graduate business education | Marketing | Unterricht | Teaching | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003910585