Modeling the distribution of price sensitivity and implications for optimal retail pricing
| Year of publication: |
1995
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|---|---|
| Authors: | Kim, Byung-Do ; Blattberg, Robert C. ; Rossi, Peter E. |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 35.1995, 5, p. 527-528
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