Modeling the Effects of Culture-Related Variables on the Attitude Towards Advertising:
| Year of publication: |
2006
|
|---|---|
| Authors: | Mikhailitchenko, Andrei ; Whipple, Thomas |
| Published in: |
Journal of East-West business. - Philadelphia, Pa : Routledge, Taylor & Francis Group, ISSN 1066-9868, ZDB-ID 1280549x. - Vol. 12.2006, 2, p. 39-60
|