Modeling the impact of advertisement-image congruity on applicant attraction
Matthias Baum, Marina Schäfer, and Rüdiger Kabst
| Year of publication: |
January/February 2016
|
|---|---|
| Authors: | Baum, Matthias ; Schäfer, Marina ; Kabst, Rüdiger |
| Published in: |
Human resource management. - Hoboken, NJ : Wiley, ISSN 0090-4848, ZDB-ID 83105-0. - Vol. 55.2016, 1, p. 7-24
|
| Subject: | recruitment | brand equity | congruity | applicant attraction | structural equation modeling | recruitment advertisements | Personalbeschaffung | Recruitment | Personalmarketing | HR marketing | Strukturgleichungsmodell | Structural equation model | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Personalauswahl | Personnel selection | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/hrm.21652 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011436902