Modeling the impact of corporate social responsibility on sustainable purchase intentions : insights into brand trust and brand loyalty
Chunhui Huo, Javaria Hameed, Mo Zhang, Ahmad Fahme Bin Mohd Ali and Nik Alif Amri Nik Hashim
| Year of publication: |
2022
|
|---|---|
| Authors: | Huo, Chunhui ; Hameed, Javaria ; Zhang, Mo ; Bin Mohd Ali, Ahmad Fahme ; Nik Hashim, Nik Alif Amri |
| Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 35.2022, 1,4, p. 4710-4739
|
| Subject: | Corporate social responsibility | sustainable purchase intentions | green innovation technologies | brand trust | brand love | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Markenimage | Brand image | Markenführung | Brand management | Markentreue | Brand loyalty | Firmenimage | Corporate reputation | Nachhaltigkeit | Sustainability | Stakeholder |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1331677X.2021.2016465 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014390663