Modeling the Response Pattern to Direct Marketing Campaigns
| Year of publication: |
1995
|
|---|---|
| Authors: | Basu, Amiya K. ; Basu, Atasi ; Batra, Rajeev |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 32.1995, 2, p. 204-212
|